At Milestone™ we believe in the value of memories. Our journey started when our founder Gemma wanted to capture the first time her son Mikkel rolled over. She wrote a card, added the date, and took a picture of her son with it. She did the same when he slept through the night, crawled, ate his first solid food, etc. Realizing how precious those pictures were she turned her idea into a product: Baby Cards by Milestone™.